PRODUCT FOR ANALYSIS OF INTERNAL DATA
helps to achieve hypotheses for future surveys and provides important reference points with regard to strategic planning
delivers a structured overview of heterogeneous data and visualises the results in intuitive understandable graphs.
Online data collection, questionnaire activities, telephone interviews – market research companies possess an immense amount of internal data which is constantly renewing and which has to be evaluated permanently. This is very time consuming and costly. Especially when one works not only with given answer options but the respondents have the possibility to comment on individual points.
Here Cogia Intelligence is able to give support to the analysis. For several years we are an approved partner of market research companies with a software suite which not only collects and indexes information from the internet but also is able to analyze the data collected from the surveys, especially in view of free-text fields.
The Cogia-System offers open interfaces so that the basis data can be imported without difficulty. For the analyses a proven ‘bundle’ of tested text mining technology is used whereby the comments can be evaluated according to different criteria.
Cogia is a leading solution provider that monitors internet and social media content. Since 2010, we’ve been offering sophisticated software for web analysis as well as a comprehensive editorial service.