Are there plans for a new marketing promotion or a new marketing strategy? Every strategic or operative enterprise should be based on a detailed knowledge of the positioning of their own company as well as that of the competitors. CI Web Audit is the perfect solution for companies who want to know how their company and products are perceived.
quantitative and qualitative analyses including:
- identification of relevant sources
- analysis of the positioning
- sentiment analysis
- trend analysis
- image analysis
- share of voice analysis
- competition analysis
- identification of top topics
- analysis of the customer communication
- identifying target groups
a clear description of the relevant connections with the help of easy-to-interpret graphs and matrix tables which are generated by our intelligent data analysis and data scientists.
The proceeded methods of textual analysis– on the basis of mathematical-statistical and linguistic methods – include language recognition, summary, information extraction and sentiment analysis for all prevalent languages including Russian, Arabic and Chinese.
Cogia is a leading solution provider that monitors internet and social media content. Since 2010, we’ve been offering sophisticated software for web analysis as well as a comprehensive editorial service.